For Sellers
Market your home to verified, qualified buyers without putting it on the MLS or any public website. You choose who sees it, who gets invited, and when you're ready to entertain offers.
Private Marketing
Your property never appears on the MLS, Zillow, or any public website
Verified Buyers Only
Every buyer is identity-checked with proof of funds on file
You Choose
Search buyers, pick who you want, and invite them to make offers
Full Control
Set your terms, timeline, and marketing window — no pressure
Why Private
Public listings mean open houses, days on market counting against you, and your asking price broadcast to the world. Private marketing is for sellers who want a different approach.
Protect Your Pricing
No public price reductions. No days-on-market stigma. Buyers see your listing only when you invite them.
Control the Narrative
You decide when, how, and to whom your property is shown. No lockbox access for strangers.
Test the Market
Gauge buyer interest and pricing before committing to a public listing. If private doesn't work, MLS is always an option.
Discretion
Divorce, estate, relocation, high-profile ownership — some sales are better handled quietly.
Private Does Not Mean Hidden
Your property is actively marketed — just not publicly. Lucid maintains a directory of verified, financially qualified buyers who are actively looking.
You search the buyer directory, filter by budget, financing type, timeline, and location — then invite the ones who match. They see your listing details and photos, and decide whether to make an offer.
Listing on the MLS remains your right at any time. Private marketing is an option, not a restriction.
The Process
The entire process happens on the Lucid Private Market platform. Every step is logged, every buyer is verified, and your property stays off public record until you decide otherwise.
Enter your property details, upload photos, and set your asking price. Acknowledge that this is a private, non-MLS listing. Your listing is visible only to buyers you invite.
Browse verified, anonymous buyer profiles. Filter by budget, financing type, timeline, location, and buyer type. You see their qualifications — not their identity.
Select the buyers you want and send Invite-to-Offer notices with your preferred terms: price range, closing window, financing preference, and earnest money expectations.
Invited buyers see your listing details and photos. They can ask questions through the platform (identities stay masked). They decide whether to submit an offer.
Offers are submitted through the platform with full terms. When a buyer submits, their identity is revealed to you. You can accept, counter, or decline.
Once you accept an offer, Lucid Realty handles the transaction — contracts, escrow coordination, and closing. The platform's job is done; the brokerage takes it from there.
What You Control
Which buyers see your property
Your asking price and terms
How long to market privately
Whether to accept, counter, or decline
When (or if) to move to MLS
Commission
6%
total commission
No hidden fees. No listing fees. Commission is paid at closing.
Transparency
Private marketing is a deliberate trade-off. Before listing, every seller acknowledges these terms.
Your property will not be listed on the MLS
It will not appear on Zillow, Realtor.com, or any public listing site. Exposure is limited to verified buyers you invite through the platform.
Exposure may be more limited than a public listing
Fewer buyers will see your property compared to an open MLS listing. This is by design, but it means selling may take longer.
MLS listing remains your option at any time
You can move to a public listing whenever you choose. We can facilitate a referral to an MLS-participating brokerage if needed.
Your participation is entirely voluntary
There is no obligation to accept any offer, extend your marketing window, or continue with the private approach.
Get Started
We'll review your information and reach out within one business day to discuss whether private marketing is the right fit for your situation.
What happens next:
We review your property details within one business day
A brief call to discuss your goals and timeline
If it's a fit, we prepare a private listing agreement
Your property goes live to verified buyers — on your schedule
Not sure if private is right for you?
Take the Seller Fit Quiz — it takes two minutes and gives you a personalized recommendation based on your situation.
Take the Quiz →Seller intake
We'll review your details and reach out within one business day. No obligation.
Prefer to talk first? We're here.